“The world ain't all sunshine and rainbows…” Maybe we’re just avid Rocky fans, looking for an excuse to use that line… but then again maybe for many around the world and within our community its true. Right now, “life is hitting pretty hard” for people, wildlife and the environment hit by the injustice of poverty, natural disasters, climate change, disease, wars and conflict
Our mission supports charities efforts to bring out the “sunshine and rainbows…” To achieve this we do two things - We talk and we think differently about the experience we offer people during a telephone call
Gone are the days of your organisation being on a pedestal. People care less about your heritage, your brand or your longevity. People care about the work you do, the impact it has, and how they can play a part. Move your brand to the side and connect people to your work
Our Donor-Centric calling style aims to stop you getting in the way of the story. Placing your beneficiaries and benefactors within the story is a winning formula. Retaining their support, making them feel good, important and better for having decided to support you
Our approach is simple, evidence based and collaborative - word has spread about our service levels and performance. Its fair to say most of our business comes through word of mouth and personal recommendation
Keep those who care inspired, keep them motivated, keep them interested.
Here are some ways we can help maximise the lifetime value of supporters
Beautiful and collaborative campaigns attract, acquire and grow. We actively look for new innovation to complement our campaigns, including new approach strategies and new technologies such as digital and mobile services
Have you ever received a gift and thought it best to return such generosity by asking for another? Probably not.
Recognise the benefit of non-financial campaigns to your overall program. We are seeing an increase in charities support of this type of calling
Most recently charities are increasingly introducing 'Welcome' and 'Thank you' calls into their program to spend more time with the supporters as well as capture opt-ins for future campaigns
Designing bespoke supporter journeys that combine email, telephone and SMS to enhance the supporter experience
We offer survey opportunities for supporters, prior to, during and post call or as individual campaigns